Coca-Cola’s Chinese New Year Campaign blends folk art tradition with new AR and mobile payments.

Cute giggling dolls star in this commercial from McCann Shanghai, directed by Jamie Muir, production by Carrot Films with VFX by Fin.

Inspired by clay dolls, a local folk art tradition, they jump off the label of a Coke bottle and inspire some fun and love at a family holiday dinner when everybody is staring at their mobile phones.