Fin Design + Effects

Download

Credits:

Behind the scenes

Fin had the pleasure of working closely with Agency The Works, Director Eli Sverdlov at SuperPrime and Mila Kunis on the latest global campaign for Jim Beam.

Shot in in Los Angeles at Red Studios, Mila takes the audience deep into the the process of making Jim Beam where objects that are essential to making bourbon are literally pulled apart.

Pretty much the only real thing left in the spot is Mila with every other element being meticulously created in CGI by the artists at Fin.