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Fin

Fin has done a lot of car ads, but this was something new… Re-lighting a real car after it had been shot by lighting a CG model precisely tracked over the top of the live action car.

Director Mark Toia was able to freely shoot plates of the Mazda 6 driving around the dark city streets at night, knowing that Fin could bring studio-quality car lighting rigs into each shot digitally during post.

The result combines the organic spontaneity of pointing a real camera at a real car with the time and money benefits of lighting it in post.

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