Behind the scenes
Meat & Livestock Australia (MLA) has launches its latest lamb campaign via The Monkeys, which shines a light on who we are as a nation, and celebrates modern Australia no matter what the date.
The spot opens on the pristine Australian coastline, as the nation’s first people search for the perfect spot to fire up a barbie. It doesn’t take long for other revellers to join the hosts. Every arrival, from the European settlers to the most recent of Australian migrants, is welcomed to the modern day lamb barbecue, each bringing their own dish and flavour to the celebrations. The resulting party is a truly united celebration of Australia.