Behind the scenes
An amazing collaboration with Matt Murphy, Goodoil and Disciple, this spot for Subaru Imprezza demonstrates its All Wheel Drive handling by throwing Millions and Billions of tiny coloured sugar crystals in its path.
Backgrounds and environments were replaced when it was felt the location wasn’t “premium” enough. In fact, many shots became 100% CGI, and others only utilise the car from the live action plate.
We worked closely with Matt in previs and concept design to develop the look to help get the job green lit. A challenging and fun project that we’ve loved getting a grip on!