Behind the scenes
Introducing the Nike Air Jordan XI 25th anniversary sneaker.
In this 15sec digital spot Fin created an ever-revolving world where the future meets the familiar, as the unique materials amalgamate together creating the two distinct shoes – the futuristic white Adapt and the classic black Jubilee.
Aligned with Nike’s global design language, Fin’s design and 3D teams went to task on modelling both prototype shoes then brought the materials alive with fluid simulations and dynamic lighting. Working in a 1:1 HD format allowed the spot to be framed for both vertical and horizontal formats concurrently.
Created by AKQA Shanghai and directed by Fin’s Garry Jacques, the spot has been rolled out globally; both in-store and throughout all Nike’s social channels.