Fin Design + Effects



Behind the scenes

Driven by a beautifully simple script courtesy of GPY&R, this 15 second spot is 100% CG and was created entirely in-house at Fin with the exception of the music.

To grow a single plant on screen from stems belonging to many different species required the creation of thousands of lines of custom-written code.

The complex light play within a plant containing tens of millions of polygons also inspired the team to deploy a brand new renderer in the form of Redshift to handle the very heavy render load.

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