Fin Design + Effects



Behind the scenes

The latest campaign from GTB Asia puts Ford’s badass Ranger Raptor through hellish paces in the mountains of New Zealand.

Fin worked closely with Will O’Rourke’s Glue Society and the executive creative team at GTB to produce four standalone, action-packed TVC’s, each highlighting specific elements of the Raptor’s unique off-road features.

Every shot required some form of Visual Effects treatment including 3D supers, CG set extensions, sky replacements and more. Additionally, Fin was required to change over 50 shots showcasing the Raptor from Right Hand Drive to Left Hand Drive to cater for all APAC markets. This often involved substantial CG car panel and badge replacements. With the Raptor screaming around the screen in almost every shot, this was no small task!