Behind the scenes
Fin’s new CG fluid pipeline was really put through its paces in this very dynamic spot for Jim Beam. Solid apple, liquid apple, fine bourbon, water and ice collide and mix in a mouth-watering ballet that make you thirsty just looking at it.
By taking every aspect of this commercial into the 3d department, each moment could be perfectly choreographed and refined over countless iterations. The whole tabletop tableau is 100% computer generated – even the extras chatting in the background are 3d characters animated with motion capture performances.
Of course by skipping the whole film crew thing on a Jim Beam job, we probably did ourselves out of one hell of a wrap party…