Behind the scenes
Fin Design and Effects was tapped to create an all-CG animation extravaganza for Lenovo.
Agency Creative Kevin Ng started the ball rolling with a story concept and accompanying rough boards, but then looked to Fin’s team under the leadership of in-house director Stuart White to design and create the commercial completely in-house from start to finish.
Of particular note were the fluid simulations that provided the massive water splashes in the middle of the spot. They were done with a brand new piece of software called Bifrost that was only released after the job had already started – talk about working at the bleeding edge of technology!