Fin Design + Effects

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Credits:

Behind the scenes

The integrated campaign, created by The Monkeys, part of Accenture Interactive, kicks off with a longform tech thriller directed by Plaza’s Paul Middleditch.

‘Lambalytica’ sets out to remind a tech-obsessed nation of real life connection and reunite Australians who have been distracted by their phones, screens and social, over delicious Aussie lamb.

The ad shows an “elite” team infiltrating people’s devices to bring them together face-to-face.