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Behind the scenes

Suncorp has unveiled its new brand platform ‘That’s the Suncorp Spirit’, which covers both the Suncorp Bank and Suncorp Insurance business units.

The campaign was created by Leo Burnett. The films were directed by The Glue Society and produced by Revolver/ Will O’Rourke.

The launch films address some of the major challenges experienced by Queenslanders, from drought to flooding, and tells stories of how Suncorp’s staff have gone out of their way to help families in need. Actors reenact the stories in the ads, until the real people in the stories are revealed at the end.