Credits:
- directorChristopher Riggert
- productionFinch
- agencyPublicis Mojo, Sydney
Behind the scenes
Using the metaphor of an onion skin, “Deconstruct” is a high-concept car of many layers, many skins built one on top of the other.
As we cut into it we can see the details of an intricate framework (created using a projected matte painting technique) revealing the latest Toyota Corolla hidden underneath.
In-addition, we added some 2D enhancements, accentuating the particle sparks and scorch marks in the edges of the concept car for a heightened but seamlessly integrated effect.