Fin Design + Effects

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Behind the scenes

Birds Eye recently launched its new masterbrand platform¬† ‘An eye for good’ ¬†highlighting the brand’s sustainable and considered approach to farming and bringing nourishing food to our tables, so everyone ‘will come back for seconds’.

The brand’s depicted care in growing the food was matched with Fin’s meticulous recreation with a handpainted Tasmanian miniature farm, which is seen being cultivated by a giant pair of hands – ploughing the soil with a fork, sowing seeds by shaking a silo, squeezing clouds to irrigate the crop, to ladling freshly harvested vegetables into the Birds Eye delivery truck.

A ‘wholesome’ and detailed project about sustainable planet-to-plate farming.