Behind the scenes
‘Magical realism’ is the theme in Hyundai’s latest spot for the all-new KONA launch, which continues the brand’s positioning of how bold imagination drives their market position as leaders in innovation, embodied in its ‘Imagine That’ credo.
The film plays out the inception of the KONA attributes through an assembly line of the mind – rather than a typical production line. As a journey inside the engineer’s imagination, we travel from idea conceptualization into the car itself, with the origins of the various significant design aspects and features of the Kona interwoven along the way with a futuristic feel of outerspace and neon digital clouds, beautifully CG crafted.
Another fun Hyundai collaboration between Fin, Scoundrel and Innocean!